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Portfolio

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Course Project

Media Buying Campaign 

La Roche Posay 

Lead Strategy & Media Planning

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Course Project

Integrated Marketing Campaign 

Scrubdub Elite

Strategy & Media Planning

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Course Project 

Marketing Metrics

Tupelo Sewing Machine

Breakeven Analysis

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Gilman Scholarship Follow-up Project

Content Creator 

Sales & Account

Betta Advertising

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I led this project scope presentation for Wild Oak Studio, a local photography studio in Roanoke, TX.

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  • Developed scope and campaign proposal - covering Google Ads, Social Media Ads, and Connected TV (CTV)

  • Communicating Betta's approach to full-funnel paid media strategy, focusing on visibility, lead generation, and ROI

Creative work

Beyond my work in advertising, I explore creativity through photography, film, and craft. This section highlights personal projects that inspire my perspective — from capturing everyday moments behind the lens, to documenting my grandfather’s artistry in Miami, to experimenting with hand-sewn textiles. These projects reflect my passion for storytelling in all its forms.

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Tool Kit

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